To make the most of social media you need to have solid media planning. Developing a media plan is the first step in the long journey to create a social network.
1. Market Yourself Locally
The first step to create a social network is to mark your existence over the internet. People cannot come to you if they don’t know you exist. Make sure your business is marked on Google Maps, Google My Business, and Yahoo!, local registration is free and it hardly takes any time.
2. Generate Leads and Drive Traffic
Approximately 78% of small businesses generate leads from social media. If you don’t have a social media presence you are missing out on organic traffic to your website.
But having a social media account is not enough, developing a media plan should be your first step. Effective media planning helps greatly in increasing audience of your page which ultimately generates traffic to your website and increases sales.
3. SEO Optimization
Social media has a major influence on your SEO ratings. Every time you comment or post on social media don’t forget to add the link to your website. The social media share rate and page visits will directly affect your search engine ranking.
4. Don’t Spread Yourself Too Thin
It is lucrative to get business accounts on all social media platforms, but especially for small business owners, it is a tough job to maintain all these accounts at a time. Consider using 1 or 2 widely used platforms such as Facebook and Instagram, or Pinterest.
The idea is to create a social network of your customers where you can directly connect to them. Or consider using a social media scheduler, like Smarter Queue.
5. Prefer Quality Over Quantity
If you post random images or content with no substance, users will get annoyed and eventually they will unsubscribe. Therefore, developing a media plan is necessary, so you have quality content designed ahead of time, and you’re not rushing to get posts out.
6. Capture Attention
On social media, you have only 3 seconds to attract the user to your post. So, invest time in media planning, decide and design ahead of time what you are going to post. Focus on visuals more as they tend to be more appealing to the human eye.
7. Learn from Your Competitors
Another great idea is to keep an eye on your competitors as their posts will inspire you and you’ll also get a focused group of audience to work on.
Pick out and observe features that will work for you. Only use these ideas as inspiration, never copy others’ work.
8. Build Trust
While developing a media plan, you need to focus on creating a social network where your customers will all connect as a big family.
- Develop a blog for your business, use a media plan to create a brand image for your business.
- Connect with influencers, these are real people with a big following. Ask them for genuine reviews of your products.
- Lastly, get reviews from your customers.
We can help you for free!
If you not sure why your website is not performing, you have no traffic or the traffic that you do have doesn’t turn into sales we can help. We offer a free website audit report and conversation to explain what we see. This is NOT a sales call!! but we are always happy to work with you in the future. Book Your Free Audit Here
Tanya Amaya is well-known for her strategic imagination in aligning business goals with creative strategy and expression and has successfully led brand design, search engine optimization and marketing engagements for a variety of clients.
Her experience runs across a variety of industries—including international development, career development, litigation, technology, healthcare, retail, consumer products and professional services provided globally.
She teaches social media, search engine optimization and lead generation workshops through SCORE and events.
Committed to elegant solutions based on analytics and powerfully simple communications, her areas of expertise include sustainable design solutions, logo design, integrated brand identity systems, brand design and strategy, print design, web design, digital media strategy, site architecture, and site marketing.
About Analytic Design
Founded by Tanya Amaya, a Washington, DC creative strategy veteran, Analytic Design is a privately held, full-service strategic design firm. We operate under an optimized consultant model that has proven for years over many client engagements to be scalable, flexible, and cost-effective.
We have three pillars of expertise and services: Strategic Branding based on marketing goals, Website/Application Design and Development, and Technical/IT support.
We have been helping clients create more authentic, compelling, differentiating, and relevant brand strategies, brand identities, content strategies and assets, websites, and marketing campaigns since we were founded and, for many of us, well before that.
We’ve enabled clients ranging from multi-million-dollar global enterprises to entrepreneurial small businesses to more effectively express their services and benefits, expand market perceptions, optimize competitiveness, continually improve marketing metrics, and increase market share.
Our consistent successes for clients tie directly to the quality and experience of our team, our approach to serving clients, as well as our creative, technical, and management capabilities.
Analytic Design is a Certified Small, Women-Owned Business.