The question of how to make money, online or otherwise has been on my mind since forever, but things only started to work out when I changed my approach towards the subject.
So, when I first stumbled upon the idea of making money online, I was living on my own and I invited some friends over for dinner – they loved my homemade food. I was glad, and a business idea popped into my head about cooking and selling homemade food.
I certainly wasn’t passionate about food or cooking, it just seemed to be the easiest way to make money off of my skills. Boy, was I wrong.
Many years later, when the food business did not work out for me, I ventured into selling makeup for a popular cosmetics company—essentially a pyramid scheme. Do you see the pattern here? I was only after making quick, easy money.
My business ventures were not driven by passion and they were easy to give up. I eventually ended up being successful, but only after I came across this secret ingredient of success – passion.
My journey has taught me a lot of lessons, and I would like to share them with you.
Lesson 1: Do What You Love
Do what you really love to do. Your motivation should not be money. Instead, it should be accomplishing the goal of making money, while pursuing your passion.
Now when I look back, I see myself taking a nose dive only on a hunch that the idea might sell, regardless of whether I liked the business idea or not. It is important to remember that all of us are unique, and we are blessed with a unique set of skills.
I am blessed with communication skills and creative expression through art, but I wasn’t sure if I could turn my skills into something marketable. But eventually, I did and it worked.
Lesson 2: Think Long Term
You are not out there to make some quick, easy money, but you are in the market to establish yourself as an entrepreneur. Make sure that your idea is marketable. Yes, I mean do what you like, but make sure you can sell it for a long time too.
Define clear business goals and set targets. You might want to expand and add more dimensions to your business later, plan now.
Lesson 3: Have a Marketing Strategy
A marketing strategy works wonders for online businesses. The web is piled up with data, products, and services. To make yourself stand out in this crowd is tough, but possible. Don’t shy away from learning or even hiring help from professionals. Wise investments pay off immensely.
Lesson 4: Make Your Idea Marketable
Not everything that you are passionate about can make money, but that doesn’t mean you should discard your idea altogether. Instead, experiment and play with your ideas, don’t be afraid of exploring different facets.
For instance, if my paintings are not generating many sales, I can start giving painting lessons. Eventually, it will bring the spotlight to my paintings too.
Lesson 5: Be Genuine
Be sincere and genuinely interested in providing solutions for your clients! People can sense empathy and sincerity. This will not only build your brand image, but you will also experience an increase in your clientele.
We can help you for free!
If you not sure why your website is not performing, you have no traffic or the traffic that you do have doesn’t turn into sales we can help. We offer a free website audit report and conversation to explain what we see. This is NOT a sales call!! but we are always happy to work with you in the future. Book Your Free Audit Here
Tanya Amaya is well-known for her strategic imagination in aligning business goals with creative strategy and expression and has successfully led brand design, search engine optimization and marketing engagements for a variety of clients.
Her experience runs across a variety of industries—including international development, career development, litigation, technology, healthcare, retail, consumer products and professional services provided globally.
She teaches social media, search engine optimization and lead generation workshops through SCORE and events.
Committed to elegant solutions based on analytics and powerfully simple communications, her areas of expertise include sustainable design solutions, logo design, integrated brand identity systems, brand design and strategy, print design, web design, digital media strategy, site architecture, and site marketing.
Analytic Design Profile
Founded by Tanya Amaya, a Washington, DC creative strategy veteran, Analytic Design is a privately held, full-service strategic design firm. We operate under an optimized consultant model that has proven for years over many client engagements to be scalable, flexible, and cost-effective.
We have been helping clients create more authentic, compelling, differentiating, and relevant brand strategies, brand identities, content strategies and assets, websites, and marketing campaigns since we were founded and, for many of us, well before that.
We’ve enabled clients ranging from multi-million-dollar global enterprises to entrepreneurial small businesses to more effectively express their services and benefits, expand market perceptions, optimize competitiveness, continually improve marketing metrics, and increase market share.
Our consistent successes for clients tie directly to the quality and experience of our team, our approach to serving clients, as well as our creative, technical, and management capabilities.
Analytic Design is a Certified Small, Women-Owned Business.